Cool Is the New Hot at Toyota’s SEMA Display

toyotasemadisplayJust how cool a vehicle can be will be abundantly clear at Toyota’s 2015 Specialty Equipment Market Association (SEMA) Show display, where 14 custom vehicles will exemplify the brand’s passion for driving pleasure—in every kind of Toyota.

“At Toyota, our rally call is ‘Let’s go places,’” said Ed Laukes, vice president of marketing, performance and guest experience, Toyota Motor Sales U.S.A. “And when we say that, we mean let’s have fun getting there. Our SEMA booth will show just how extreme the fun can be in a Toyota.”
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There’s Nothing Quite like the All-New 2016 Toyota RAV4 Hybrid

2016 Toyota RAV4

Toyota definitely isn’t lacking in the environmentally friendly car department. With such a vast line-up of hybrid and electric vehicles it’s actually surprising that the 2016 RAV4 is the first model year to get a hybrid version. It’s worth the wait though, as the 2016 RAV4 Hybrid is expected to be a game changer for the crossover SUV market. Continue reading

Back to the Future icons discuss the future becoming reality. See Toyota’s video on October 21 and countdown to the future with Toyota Place.

toyotab2thefutureTwo Back to the Future icons reunite to discuss the future becoming reality. See Toyota’s full video on October 21 and countdown to the future at http://www.toyota.com/outatime #BTTF

BACK TO THE FUTURE is a trademark and copyright of Universal Studios and U-Drive Joint Venture. Licensed by Universal Studios Licensing LLC. All Rights Reserved.

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Toyota displays self-driving safety technology ready for 2020

selfdrivingtoyotaNew Toyota Test Vehicle Paves the Way for Commercialization of Automated Highway Driving Technologies

Toyota has been testing a new automated driving test vehicle called Highway Teammate, with the aim of launching related products by around 2020. In addition to demonstrating the capabilities of next-generation safety technologies, the vehicle represents Toyota’s view of the evolving driver-car relationship in the age of artificial intelligence.

Toyota believes that interactions between drivers and cars should mirror those between close friends who share a common purpose, sometimes watching over each other and sometimes helping each other out. Toyota refers to this approach as the Mobility Teammate Concept, and Highway Teammate represents an important first effort to give form to this concept.
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